Leiria, Portugal
Bué
Three weeks to launch. Family pressure. First solo lead.
Built a complete food truck brand — name, identity, wrap, content, and launch campaigns — in three weeks.
The context
Bué is a food truck in the Leiria region of Portugal, run by Simone and Jorge. It needed everything — a name, a brand, a truck wrap, a content library, and paid campaigns to drive bookings — and it needed it before opening day.
The challenge
Three weeks. Real money on the line. A brand that had to feel established the moment it appeared on the road. And the added stakes that come with doing your strongest work for your own family.
What we did
Naming and identity.
Bué — a Portuguese expression meaning "loads" or "tons" — instantly local, instantly memorable.
A full visual system.
Logo, colour, typography, and photography direction built for a brand that would live on the road and on social simultaneously.
Truck wrap design.
The brand's biggest billboard, designed to read at distance and at speed.
Content production.
Studio shoots, on-site event shoots, and social-cut reels built to sustain the brand beyond launch.
Launch campaigns.
Meta ads driving awareness and event bookings from day one.
The outcome
Bué hit the road on schedule. Local brand recognition built quickly, weekly attendance has been consistent, and the truck has booked private events on the strength of its content. The brand has held up — the design delivered in three weeks still looks right two years later.
Takeaway
“Constraints sharpen creative work. Family raises the stakes.”
More work
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