Peralusa: Defining Luxury in the Outdoor Furniture Market

Peralusa partnered with Emoji Marketing to transform a market gap into a luxury outdoor furniture brand. From in-depth research to branding, product design, and digital marketing, we built a premium presence tailored for the French market.

Scope:
Full-Scale Brand
Development

Client
PERALUSA

Year
01/06/2024

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Objective

Establish a premium outdoor pouf brand in the French market, transforming an initial concept into a fully realized luxury brand with a competitive market presence.

The Challenge

Peralusa approached Emoji Marketing with a vision: to create a high-end outdoor pouf brand for the French market. With no existing brand identity, product, or digital presence, the challenge was to develop everything from the ground up—including market positioning, branding, product development, and go-to-market strategy.

What it Took to Make This Happen

  • Conducted an in-depth analysis of the luxury outdoor furniture segment in France, identifying key trends, buyer behaviors, and competitive opportunities.

  • Evaluated the digital presence of leading competitors, assessing their strengths, gaps, and differentiation opportunities to carve out Peralusa’s unique market space.

  • Created a compelling brand identity, including defining Peralusa’s mission, core values, and unique positioning in the luxury segment.

  • Designed a cohesive brand book that included logo development, color palettes, typography, and brand guidelines to ensure consistency across all brand touchpoints.

  • Created high-fidelity concept art as a visual representation of the desired outcome, providing a clear aesthetic direction without addressing technical manufacturing details.

  • Built a conversion-optimized, visually stunning website that positioned Peralusa as a premium brand while providing a seamless shopping experience.

  • Launched targeted digital advertising campaigns to build brand awareness, drive traffic, and generate sales within the French market.

 Impact

  • Peralusa entered the French luxury outdoor furniture market with a distinctive identity and high consumer appeal.

  • A refined digital presence and strategic branding differentiated Peralusa from competitors.

  • The visually compelling website and branding reinforced Peralusa’s premium image, resonating with luxury consumers.

  • Paid media campaigns effectively drove awareness and engagement, ensuring a strong initial market entry.

— Filipe Santos, Chief Executive Officer of Peralusa

“Working with Emoji Marketing was an exceptional experience! From the very beginning of the journey to create the Peralusa brand, the team demonstrated impeccable professionalism, creativity, and a strategic vision that made all the difference.

They helped us build a strong and elegant visual identity, developing a sophisticated brand book that perfectly translates our brand values. The product design was meticulously crafted, ensuring a harmonious final result that aligns with our concept. Additionally, the website creation was flawless—modern, intuitive, and visually stunning.

The dedication and commitment of the team were evident in every stage of the process. Always attentive to our needs and open to dialogue, they delivered top-quality work. Undoubtedly, a partnership that played a crucial role in Peralusa’s success!

I highly recommend them to any company looking for a reliable and highly qualified marketing provider.”