Marley Pipe Systems: Reinventing Rainwater Protection
Marley Pipe Systems partnered with Emoji Marketing to transform the perception of rain gutters. Through creative storytelling, high-quality production, and targeted advertising, we brought excitement to a traditionally overlooked product.
Scope:
Video Production, Marketing, Design, Advertising
Client
Marley Pipe Systems
Year
01/06/2021 - 01/01/2025
EMOJIFY IT!
Objective
To create an engaging and compelling product video that showcases Marley Pipe Systems' rainwater gutter range, transforming audience perception from a mundane necessity to an essential protective element for homes.
The Challenge
Rain gutters are often perceived as an unremarkable, purely functional product, making it difficult to capture audience interest.
The challenge was to create a visually striking and engaging video that would highlight the importance of Marley’s gutter systems while resonating with a broad audience.
What it Took to Make This Happen
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We crafted a powerful narrative, positioning Marley gutters as a home’s armor against the relentless forces of Mother Nature. By personifying the elements as adversaries, we created an emotional and engaging storyline.
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A strategic script was developed to showcase the role of Marley’s gutters in safeguarding homes, ensuring a compelling and cohesive storyline.
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Professional production techniques, including a unique probe lens and high-quality 3D renders, were used to showcase the product and its features. This was combined with high-quality stock footage to depict adverse weather situations, vividly illustrating various weather conditions and demonstrating the durability and efficiency of Marley Pipe Systems' gutters.
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The video featured key product attributes, such as the strength of the VYNADEEP® and the sleek design of the Streamline Double-Flo®, reinforcing their functional and aesthetic benefits.
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Dramatic sound design and special effects were used to emphasize the battle between the home and natural elements, reinforcing the video’s core message.
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The final video was deployed as part of a targeted brand awareness campaign on Facebook, reaching over 600,000 viewers and generating significant engagement.
Impact
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The video successfully redefined Marley’s gutters as an essential home protection system, elevating their value in the eyes of consumers.
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The paid media campaign resulted in widespread visibility, with over 600,000 views, significantly increasing brand awareness and exposure
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The striking visuals and compelling storytelling helped Marley Pipe Systems strengthen its market presence and resonate with potential customers.
— Vanessa Bamford, Marketing Department, Marley Pipe Systems (SA)