Bué Food Truck:
Bringing Bold Street Food to Life in Record Time

Bué Food Truck partnered with Emoji Marketing to transform a bold street food concept into a fully realized brand in just three weeks.

From naming and branding to truck design, social media setup, and paid media campaigns, we built a vibrant and engaging presence that quickly gained traction in Portugal’s food scene.

With a strong digital strategy and high-impact visuals, Bué Food Truck successfully launched, attracting loyal customers and securing private event bookings.

Scope:
Branding, Marketing, Design, Advertising, Launch. 🚀

Client
BUÉ FOOD TRUCK

Year
2023

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EMOJIFY IT!

Objective

Build a distinct street food brand in Portugal from the ground up, transforming an initial concept into a fully realized food truck business with a strong local presence.

The Challenge

Bué Food Truck approached Emoji Marketing with only an idea: purchasing and launching a food truck in Portugal.

With no brand identity, digital presence, or marketing assets, and only three weeks before the truck needed to be branded and operational, the challenge was to rapidly create and execute a full-fledged brand identity and marketing strategy.

What it Took to Make This Happen

  • Developed a unique and culturally relevant brand name, “Bué,” inspired by Portuguese slang, ensuring memorability and market resonance.

  • Designed a bold and modern brand identity, incorporating street-art-inspired elements, vibrant typography, and fun Portuguese slang phrases that reflect the energetic brand personality.

  • Created a full-scale mockup for the food truck’s wrap design, ensuring a strong and cohesive visual impact that enhances street visibility and brand recall.

  • Developed a bilingual (Portuguese & English) marketing pack to facilitate private and public event bookings, including key brand assets, event setup details, and contact information.

  • Conducted a professional studio shoot to create a catalogue of high-quality images and videos for all menu items, ensuring a consistent visual identity across social media, marketing materials, and promotional content.

  • Launched Instagram & Facebook pages, produced a high-energy pre-launch video, and created engaging content to build anticipation and drive organic growth.

    Leveraged the studio shoot assets to craft polished, high-quality posts and edited video content that showcased Bué Food Truck’s offerings in the best light.

  • Implemented a two-pronged paid media approach:

    • Brand Awareness Campaigns targeting the local area where the truck operates every Friday.

    • Lead Generation Campaigns aimed at securing private event bookings.

 Impact

  • Within three weeks, Bué Food Truck was fully branded, operational, and making an impact in the local street food scene.

  • A visually distinctive food truck and engaging social media presence helped Bué quickly carve out a loyal customer base.

    • Strong social media growth with high engagement levels on Instagram & Facebook.

    • Regular bookings for private and public events in addition to weekly Friday operations in Leiria.

  • The targeted advertising campaigns successfully drove both local foot traffic and event inquiries, ensuring a steady flow of customers and business opportunities.

— Simone Martins, founder of Bué Food Truck

Working with Emoji Marketing has been an absolute game-changer for The Bué Food Truck! This team doesn’t just deliver—they bring creativity, energy, and innovation to everything they do. From nailing our social media presence and creating jaw-dropping weekly content (those videos—wow!) to handling our event promotion, paid ads, and even designing our truck, they’ve been with us every step of the way.

Moving from South Africa with just weeks to prepare was no small feat, but Emoji helped make it happen, helping us launch our brand and online presence in time for our first event.

The impact has been amazing—more customers, stronger engagement, and a brand that people recognise and love. What really sets them apart is how much they care—it feels like they’re part of our team, not just a company we hired.

If you’re looking for marketing magic, Emoji is the way to go. We couldn’t recommend them more!